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Special Issue: what works and doesn’t work to improve highway safety
Education alone won’t make drivers safer; it won’t reduce crashes
In the beginning, it was all about educating drivers to prevent crashes
What doesn't work: education alone is ineffective at best; can even increase risk
Many well-intentioned safety advocates cling to the belief that the answer to unsafe driving is safe driving courses and public service announcements bolstered by billboards, bumper stickers, and asorted trinkets
Importance of traffic safety laws: with publicity and education, laws change behavior
Exception that proves the rule: when education alone works
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